les nouveaux jeunes

A Concert cycle as
an active art: dialog

Events:

From Freedom and Form                                                                                   Transformat(i)on                                                                               Schostakowitsch and Afrika

Challenge:

To position the concert cycle 'les nouveaux  jeunes' in a new way.

Consideration:

Probably, there is no other town where so much concerts are played as in Vienna. How can you position a concert-cycle in a way, that the students will be demanded as well as supported and simultaneous, the public’s attention become aware of them?

Goal:

Support of young artists of the University of Music and Performing Arts Vienna
Mediation of the art of the 20. century
Orders to premieres
To create a plaform for young artists with increasing medial attention
Revival of the exhibition-business and acquire new target groups 

Position:

Cultural instructor of the National Union of Students
at the University of Music and Performing Arts Vienna

Activities:

Creation of the program
Selection of the musicians and of the places
Realisation of the project
The concert 'From Freedom and Form' was realised
in cooperation with Romy Sagmeister

Client:

Initiative of Christian Vranek’s own

Supporter:

University of Music and Performing Arts Vienna
Ministry for classes, art and culture

Project:

Art-evenings in the Vienna Secession and in the MAK – Austrian Museum of Applied Arts / Contemorary Art gave the opportunity to hear music of the 20. century in a new way, outside the traditional concert-places and could reach an audience, which is not only interested in music. The content of programs and exhibitions became completed with lectures and guidance – they prompted to dialogs.

Result:

A classical Win-Win-Win- situation, the musicians stood in the footlights, the places could reach new visitors, the presented art became intensivly reflectet and this included a high medial interest. Because of the case, that the concerts were organized as finissages, there were additional medial interest. More visitors in the last exhibition-days ensured additional receipts for the museums.