Cultural Marketing Seminar in Cairo

About art and economy

Project:

Seminar Cultural Marketing at the American University in Cairo.

Period:

1. - 5. February 2008

Challenge:

To promote professional cooperations between art and economy.

Consideration:

Based on knowledge and know-how to awake the interest for a professionalsation of the cooperation between art and economy.

Goal:

Development of concrete scenarios for a useful cooperation between art and economy.

Position:

Visiting professor

Activities:

Teaching

Client:

Austrian Embassy in Cairo
The American University in Cairo

Project:

Cultural-marketing is one of the key competence in cultural business. On the one hand, professional work offers the possibiltiy to develop new target groups, and on the other hand, artistic values could be incerased.

Within the framework of an one-week Seminar of Cultural Marketing, the special points of successfull cultural-markteing should be mediated to representatives of art, economy and administration and should prompt to individual cooperations. 

Result:

About 20 participants recognized the complexity and possibilities of modern Cultural Marketing. Especially the different job prospects of the participants required respect of each other, which is the base for successful cooperations. This was the key for the development of new concepts and strategies and for attractive cooperations between the participants.