Festspielhaus St. Pölten
The pleasure of blossoming art
Project:
Leading the departments PR and Press of the Festspielhaus St. Pölten
Period:
1997-2001
Challenge:
To position the new opened Festspielhaus St. Pölten
Consideration:
The regional population should accept the new event-place in the first step. Secondly, they should be won as the new audiance. Longterm, also national audiance should visit the Festspielhaus St. Pölten.
Goal:
The Festspielhaus St.Pölten should be established in the media. The new art center should become a fixed point for the population.
Position:
Leader of the PR - and Press department
Activities:
Planning and conception of the corporate design and of the print-materials, amongst others flyers, posters, month- and subscribtion-booklet
Planning and conception of the subscription-system in cooperation with the management and the artistic leadership
Planning, conception and realisation of the image
Press care
Drawing up adverts
Conception and agreement of media-cooperations
Planning and organisation of press conferences
Conception and leading of press-trips, amongst others to Iran
Acquisition of sponsors
Work out sponsor-cooperations
Sponsor care
Client:
NÖ Kulturszene GesmbH
Project:
The Festspielhaus St. Pölten opened on the 1. March in 1997. The goal was to create a new centre of culture in Lower Austria. In the area of the new government-district of the provincial capitel with 50.000 inhabitants, there should be established a program on the base of music, dance, music-theatre and literature.
Result:
The 'Festspielhaus St. Pölten' with its capacity of 1.054 visitors, could be made full with 80% because of the demanding program. 75% of the visitors came from Lower Austria, 20% from Vienna and 5% came from other parts of the country. The austrian media reportet regularly – also the print-media as well as the radio and the televion. 15-25%of the visitors, according to the events, said, that they visit the 'Festspielhaus St. Pölten' on the basis of the media-reports.