Support of young musicians
on the highest niveau

Project:

Management Consultant of the International Summer Academy
Prague – Vienna - Budapest

Period:

2001 – 2004

Challenge:

The analysis of the Summer Academy showed that an incredibly high artistic potential of the participants existed, the management, however, was reform-destitute.

Consideration:

Renovation and reorganisation of the International Summer Academy Prague - Vienna - Budapest as well as opening new sponsorship fields. Besides, the support of the artistic development.

Goal:

The International Summer Academy Prague - Vienna - Budapest should be consolidated financially. New sponsors should be won and new marketing activities should help to reach a larger audience and a higher media attention.  With the additional income the artistic offer of the Summer Academy as well as the concert activities should be extended.

Position:

Head of the project as Management Consultant of the International Summer Academy Prague – Vienna – Budapest in cooperation with the founder of the Summer Academy Prague – Vienna – Budapest Prof. DDr. hc. Michael Frischenschlager.

Activities:

Budgeting
Development of a sponsor's draught
PR and marketing
Sponsors acquisition and contracts
Cooperation arrangements
Media cooperations
Concept of the concert cycle 'Cultural Adventure Central Europe'
Idea for the tv-movie 'Schienen der Begegnung'

Client:

University of Music and Performing Arts Vienna
International Summer Academy Prague – Vienna - Budapest

Project:

The International Summer Academy Prague-Vienna-Budapest was founded in 1991 as an initiative of the University of Music and Performing Arts Vienna in order to the euphoria about the end of the 'iron curtain'. The aim of the Academy based on the common cultural identity of the countries of Central Eastern Europe. Academic youth and music made a contribution for that. The International Summer Academy with more than 300 participants is organised yearly in cooperation with the leading music universities from Central Eastern Europe (Prague, Budapest, Bratislava, Brno, Zagreb, Sofia, Tirana, Bucarest, Lubljana, Belgrade, Novisad, Sarajevo and Kracow) as well as with collaboration with the famous music universities of London, Paris, New York and Tokyo. The aim of the International Summer Academy is bringing together the musical-academic top younger generation and an élite of name-like art professors from Central Eastern Europe.
Annually professors and students met in the region of Semmering, Reichenau, Gloggnitz and Baden to Vienna to master courses and concerts.
In the form of a yearly 17-day music festival the musicians presented the wide variety and unique common music culture of Central Eastern Europe from past and present in up to 40 concerts.

Master Courses:

Master Course for String Solists
Master Course for String Quartet for Wind Instruments
(Solo and Chamber Music)
Master Course for Composition
Master Course for Voice
Master Course for Piano
Master Course for Piano Chamber Music
Seminar for Media Composition
Master Course for Saxophone
Master Course for Contacting

Additional lectures, talks, seminars and symposia: among others a class for breathing, body posture and movement for instrumentalists, a master course für applied musical-psychology for instrumentalists, a symposium about tradition, present and future of the Danube Countries as European musical region.

Special concert cycle
'Cultural Adventure Central Europe'

In cooperation with the music universities, the Chamber of Commerce Austria and the Ministry of foreign affairs special concerts were founded in Budapest, Prague, Bratislava and Cracow during the year with the motto ‚Cultural adventure Central Europe’. The aim was to be announced the Summer Academy also in the partner countries on site and to win new sponsors as scholarship founders.

Further activities:

Special concert at the art project 'CENTRAL' of the SIEMENS AG and Bank Austria in Bratislava, Belgrad and Bucarest
Involvement in the  Henkel-Art-Award
Cooperation concert with the Austrian Broadcast Association for the campaign 'Licht ins Dunkel'
Special concert in Warsaw in occasion of the agreement of the Republic of Poland to the Europen Union 
Special concert in memory to suppression of the Prague Spring
Special concert in memory to suppression of the Warsaw Upraising
Special concert in the framework of the Press Freedom Award of the Reporters Without Borders
Sponsor concert in the House of the Industry

Link: Supporters and sponsors

Result:

The Summer Academy could be redeveloped financially. Artistically it´s offer could be extended (master course for conductors and the concert cycle 'Cultural Adventure Central Europe'). The sponsor pool was extended and the artistic interlinking with the cultural activities of some main sponsors led to the steady present of the Summer Academy also during the year. On account of the increased activities, the Summer Academy has bumped into increased media interest and public interest.